1. DEMO: FIRST 90 SECONDS

Your First 90 Seconds of the Demo (Scripted Word-for-Word)

Goal of the first 90 seconds:

• Not to impress.
• Not to explain features.
• To make Barry say (silently): Oh... this is about us.

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0:00 - 0:15 | Frame the Moment

"FO NAME, before I show you anything, let me set context so this does not turn into a software demo. This is about one moment - the moment an administrative professional is sitting at a client desk and the client asks for something in Word or Excel."

(Stop. Let that land.)

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0:15 - 0:35 | Name the Invisible Failure

"At that moment, the administrative professional does not think, 'I was never trained.' They think, 'I know I have done this before - I just cannot remember the steps right now.'"

(Pause.)

"And while they hesitate, the client is watching."

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0:35 - 0:55 | Reframe the Loss

"When that happens, the client does not conclude, 'This person forgot Excel.' They conclude, 'This agency sent us the wrong person.'"

(Pause again.)

"That conclusion is where refunded hours, canceled contracts, and quiet churn begin."

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0:55 - 1:30 | Position the Solution (Without Explaining It)

"Everything I am about to show you exists only for that moment - not training, not onboarding, not education. It is a recall system used at the desk, under pressure, without the client realizing help was used."

Then you say:

"Let me show you what that looks like in real time."

Now you click once.
No more talking.